Hozho Vibes, Dangerous Science, Gangster Rap: the CEO behind Morning Mist Soap Co.
Rocio Aguilar Francis is an Indigenous mother, wife, and the creator & founder of Morning Mist Soap Co. Born and raised in Phoenix, AZ her love for the desert and this city that she and her family calls home runs through her veins. Her company Morning Mist Soap Co. is proudly Diné, Laguna Pueblo, Acoma Pueblo, and Apache owned.
I recently helped Rocio make soap. When I pulled up I heard Bone Thugs-N-Harmony blasting from inside. I knew then it was going to be a badass experience. When I first met Rocio at Indigenous People's Day (PHX), I picked up right away on her caring nature, hozho vibes, and do-no-harm-but-take-no-shit boss energy.
When I entered into the "lab" I discovered that soap making is a beautiful process, but is not for the weak. The safety training I received along with a coat and goggles made me realize that this is more than just an art: it's a science. Rocio is a self-taught soap maker. She was educated by the streets, not in a university classroom, yet here she was: a bad-ass Indigenous mother with generations of herbal medicinal teachings behind her, a streets-smarts understanding of entrepreneurship, and soap making science.
Before the actual soap making science and art can begin, Rocio has to do prep which includes processing her online orders to secure supplies and cleaning materials like soap molds that were used in the last batch.
After sanitizing, setting up, and putting on safety gear, Rocio shows me how she blends her own moisturizing base which is carefully added to the lye. Even one drop can burn a hole in her hand. This is called cold processed soap. Clay based dye and other natural herbs are then added for coloring.
The soap is then poured into molds. Rocio sometimes layers multiple colors in a technique called "swirling." She then tops it with her signature wave design, adds some flowers to the top, and then the wait begins. It takes 48 hours for the soap to properly cure for safe use.It's a long, difficult process with a lot of hurry-up-and-wait, but it is indeed well-worth it.
The end result are bars on bars on bars: rows of beautiful and effective hand crafted soap which fills your skin with moisture and your bathroom with an amazing aroma.
But remember that everything MUST be precisely measured, handled with extreme care, and timed exactly for you to safely enjoy that unique bar of soap in your hands.
Rocio's skincare doesn't stop at soap. She also has a variety of skin care products which include:
Face Wash
Toner
Hyaluronic Acid
Face Serum
Bath Salts
Natural Deodorant
Shampoo Bars
Lotion Bars
Perfume & Cologne
Chapstick
Aphrodisiac Massage Oil
Salves + more
What can't this woman do?!
But don't take my word for it. The reviews speak for themselves.
The coolest thing about Rocio, in my opinion, is her nurturing, mama bear energy. About sustainability and the next generation, Rocio says:
"My culture is a strong reason for my beliefs in respecting our earth...My idea for creating this brand came from a desire to turn my hobbies of living a sustainable lifestyle into an opportunity to teach others how to do the same all while loving their skin, becoming waste-free and using high-quality ingredients.
When I first started Morning Mist Soap Co., I set out with a goal to Re - Indigenize skincare, break generational trauma, and continue teaching vital knowledge to my children. "
-Rocio Aguilar Francis
To support this badass Indigenous mama:
1. Follow Rocio on IG @morningmistsoapco and on Tiktok @thelocalbrickmaker
2. Shop Morning Mist Soap Co. this holiday season. Some perfect gift ideas for yourself, your partner, friends, or the whole family include...
Skin care bundles
Spa bundles for a luxurious + budget-friendly at-home experience
Soap Subscriptions so you'll never run out of your favs
Beard oil + balms for the masculine people in your life